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ABOUT
ABOUT
As one of the fastest-growing departments at NYU GPH, our digital presence—particularly our website—needed significant updates. The existing site was outdated, lacked a cohesive content structure, and was challenging to navigate. Given the department’s rapid expansion, the addition of new faculty members, and increased departmental activities and offerings, we saw the website as a crucial tool for marketing, student recruitment, and showcasing key initiatives. Our aim was to revamp the site to reflect our growth, highlight academic and research opportunities, and ultimately engage prospective students and collaborators more effectively.
As one of the fastest-growing departments at NYU GPH, our digital presence—particularly our website—needed significant updates. The existing site was outdated, lacked a cohesive content structure, and was challenging to navigate. Given the department’s rapid expansion, the addition of new faculty members, and increased departmental activities and offerings, we saw the website as a crucial tool for marketing, student recruitment, and showcasing key initiatives. Our aim was to revamp the site to reflect our growth, highlight academic and research opportunities, and ultimately engage prospective students and collaborators more effectively.
SPECS
SPECS
Project Timeline: July – August, 2023
Top-Skills: Content Development, Website Development, Marketing & Communications, Strategic Communication.
OBJECTIVE
OBJECTIVE
Curate a polished, user-friendly department website and its subpages that outline all relevant department information in a clear, accessible manner. Develop visually appealing website that is easy to navigate, and optimized for readability and accessibility. Establish clear management guidelines and a maintenance schedule for future updates, streamlining the process and ensuring the website remains up-to-date.
MY ROLE
MY ROLE
I led the entire website development process, from creating the initial wireframe/outline and content structure to overseeing the design and managing technical updates. My responsibilities included managing the content writing process, ensuring that the site adhered to branding guidelines, and coordinating the integration of both visual and textual elements.
ACTION
ACTION
1. Develop Website Proposal and Wireframe
Developed a website proposal that outlined all relevant pages and content sections. In collaboration with the department Chair, we prioritized key pages to ensure the most critical information was accessible.
2. Content Development and Design Translation
Oversaw the content collection and development process. After the content was finalized, I translated the draft outline into a visually appealing site, ensuring a cohesive use of text and visuals. I also ensured the site was user-friendly, accessible, and adhered to University branding guidelines.
3. Ongoing Updates and Maintenance
Created guidelines to streamline future and general website updates to ensure the website remains up-to-date and year-to-year consistency.
Key Pages
Home Page: General overview of the department, featuring recent news and serving as the main navigation hub for key information.About: Overview of department academics, and information on degree programs, concentrations, and course requirements.Message from the Chair: Personal letter from the chair addressing the NYU community and wider public, sharing department accomplishments, future goals, and objectives.Faculty & Staff: List of department faculty and staff.Prospective Students: Content for prospectives students, providing relevant information on upcoming info sessions, engagement opportunities, and direct channels, to connect with department ambassadors.Fellowship Opportunities: Information on department fellowship, scholarships, and grant opportunities.Global Opportunities: Information on study abroad courses and other global programs.News & Articles: Department news, research, and relevant highlights. Events & Seminars: A collection of past department-sponsored events including faculty seminars, guest speakers, panels, and other high-level events.
RESULTS / STATS
RESULTS / STATS
Following the publication of the website, the top landing page for the '23 - '24 academic year was the /fellowship-opportunities pages representing 38% of total traffic, followed by the department landing page and /people page, making up 24% and 21% percent of traffic respectively.
Other key pages with high traffic include /lab-initiatives, /geh-ambassors, and /global-opportunities.
Pages related to student opportunities (fellowships, labs, global programs, etc.) received the highest user engagement.
The student opportunities pages, especially the fellowship programs page, consistently received the highest traffic and engagement across the department site, which can be attributed to two primary factors:
- Annual launch of fellowship application cycles, which attracts attention from current and incoming students. This period sees heightened engagement as students actively seek information on eligibility, suggesting timely updates of these pages plays a crucial role in driving engagement.
- Fellowships, labs, and global opportunities are very sought-after. For incoming students these programs act as incentives that can influence their decision to attend the school. For current students, it serves as opportunities for them to gain hands-on practical experience and funding to pursue research.
CHALLENGES & LIMITATIONS
CHALLENGES & LIMITATIONS
1. Technical Limitations of Web-Builder
2. Ongoing Updates and Maintenance
NYU GPH uses Drupal CMS for web hosting services. While the school-wide website is managed centrally through a single GPH Communications team, individual Departments manage their own pages. Drupal CMS employs specific templates, with a limited selection of widgets, and lacks in interactive features and dynamic feeds. To mitigate these constraints I leveraged tools like Photoshop and Canva to enhance the site's visual appeal.Maintaining a consistent update schedule was another challenge. As the department is growing quickly, ensuring the website reflects new initiatives, research, and academic offerings requires substantive maintenance. Given the limited staff bandwidth, I established guidelines to streamlines future changes and outlined key content update timelines to ensure the site remains current.
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